4. November 2011 – 19:07 | von nextbusinessgeneration

An inside look at the GenY upstarts who are changing the way the world does business – from Facebook to TerraCycle to the next big thing. They´re the largest group of self-starters in the history of the planet, and they´re not only starting businesses at a faster rate than any other generation, they´re the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book from Inc.´s Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies – Etsy, Mint.com, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing – and interviews with the world´s coolest entrepreneurs ´´Upstarts!´´ offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.
Preis: 16.95 EUR
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success kaufen bei buecher.de – Topseller
Kategorie: Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Betriebswirtschaft
Artikelnummer: 25930966
Keywords: Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success;Fenn, Donna;9780071601887
Manufacturer: Fenn, Donna
Brand: Mcgraw-Hill Professional
EAN: 9780071601887
Tags: Business, Entrepreneurs, from, GenY, Profit, Rocking, Success, Their, Upstarts, Ways, World